Showcase new menu items and encourage social media interaction among IHOP customers worldwide. Prior to this redesign, the online IHOP menu existed only as a downloadable PDF. Using a library of new high res menu item photography, my team and I designed and implemented an interactive menu filtration UI to allow users to customize which menu items they wanted to look at and share via social media.

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This response web design increased social engagement with the IHOP brand by 30%.